Nicolas Chometowski

CNN

Rethinking mobile videos

Challenge

CNN came with the challenge to rethink how they used videos on their website. Our challenge was to increase mobile video views on their website and to design a better structure for them to show all CNN content in a new and mobile-friendly way.


Furthermore, they needed to print a Latin identity to its site but maintain their CNN global brand assets.


Goals

Our main goal was to increase pageviews and video plays.